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	<title>The Blog of Studio Fuse &#187; Jenn</title>
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	<link>http://blog.studiofuse.biz</link>
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		<title>Finding The Ford</title>
		<link>http://blog.studiofuse.biz/finding-the-ford/</link>
		<comments>http://blog.studiofuse.biz/finding-the-ford/#comments</comments>
		<pubDate>Thu, 22 Aug 2013 20:44:30 +0000</pubDate>
		<dc:creator><![CDATA[Jenn]]></dc:creator>
				<category><![CDATA[In the Studio]]></category>
		<category><![CDATA[client]]></category>
		<category><![CDATA[dance]]></category>
		<category><![CDATA[Ford Theatres]]></category>
		<category><![CDATA[identity]]></category>
		<category><![CDATA[music]]></category>
		<category><![CDATA[performing arts]]></category>

		<guid isPermaLink="false">http://blog.studiofuse.biz/?p=2990</guid>
		<description><![CDATA[Ford Theatres, aka the John Anson Ford Theatre or Ford Amphitheater, is an intimate, open-air &#8230; <a href="http://blog.studiofuse.biz/finding-the-ford/"><br/>Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
				<content:encoded><![CDATA[<figure class="required zoomable"> 
<div class="fig" data-sizes="single fallback" data-minWidth="260" data-minHeight="175" style="overflow:hidden;height:159px;border-bottom:10px solid transparent;"><img src="http://blog.studiofuse.biz/wp-content/uploads/2013/08/Ford_VBrazil-260x206.jpg" alt="Viver Brazil at Fort Amphitheater" width="260" height="206" style="padding-top:6px" /></div>
<div class="fig"  data-sizes="double" data-minWidth="545" data-minHeight="431"><img data-src="http://blog.studiofuse.biz/wp-content/uploads/2013/08/Ford_VBrazil-545x431.jpg" alt="Viver Brazil at Fort Amphitheater" width="545" height="431" /></div>
<div class="fig"  data-sizes="lightbox" data-minWidth="842" data-minHeight="666"><img data-src="http://blog.studiofuse.biz/wp-content/uploads/2013/08/Ford_VBrazil-842x666.jpg" alt="Viver Brazil at Fort Amphitheater" width="842" height="666" /></div>
</figure>

<p class="first">Ford Theatres, aka the John Anson Ford Theatre or Ford Amphitheater, is an intimate, open-air performance space nestled into the Hollywood Hills. This hidden gem of a venue with its eclectic programming and expansive community outreach brings the arts to those who want to be close enough to touch it.</p>
  
<p>When I met the LA County Arts Commission, who operates the venue, I was struck by how much was  working in their favor: great location, beautiful surroundings, strong mission, brilliant lineup of artists from every corner of LA&#8217;s cultural landscape, and the most impressive string of Yelp reviews I&#8217;ve ever read. And yet… if I mentioned the Ford to other Angelenos I&#8217;d be greeted with a blank stare. Perhaps it was the plethora of outdoor entertainment happening in LA, particularly at the neighboring Hollywood Bowl that was keeping them a secret? More likely it was their lack of identity. We were determined to bring Ford Theatres out of the shadows.</p>

<p>The audience familiar with the Ford love it, and aren&#8217;t shy about it. In fact, the audience had already successfully created a brand for the venue through surprisingly consistent language. We needed to create a visual world to go with it. We started with the logo – a self-contained, totally organic, hand drawn logotype designed to encapsulate the descriptives we heard over and over again: Laid Back, Friendly, Fun, Playful, Romantic, Cozy, and Welcoming. Couple the logo with a color palette sampled from the surrounding landscape and things started to take shape.</p>


<figure class="required zoomable"> 

<div class="fig" data-sizes="fallback" data-minWidth="260" data-minHeight="200" style="overflow:hidden;height:184px;border-bottom:10px solid transparent;"><img src="http://blog.studiofuse.biz/wp-content/uploads/2013/08/Ford-Logo-Sketches-260x206.jpg" alt="Ford logo sketches" width="260" height="206" style="padding-top:6px" /></div>

<div class="fig"  data-sizes="double" data-minWidth="545" data-minHeight="431"><img data-src="http://blog.studiofuse.biz/wp-content/uploads/2013/08/Ford-Logo-Sketches-545x431.jpg" alt="Ford logo sketches" width="545" height="431" /></div>

<div class="fig"  data-sizes="lightbox" data-minWidth="842" data-minHeight="666"><img data-src="http://blog.studiofuse.biz/wp-content/uploads/2013/08/Ford-Logo-Sketches-842x666.jpg" alt="Ford logo sketches" width="842" height="666" /></div>
</figure>


<h3 class="keepwithnext">The Campaign</h3>
<p class="first">The Communications team had already been batting around a few campaign ideas for their summer series when we met. &#8220;Find Yourself at the Ford&#8221; was buried at the end of the list. It jumped out to me as an empowering call to action – not only to get butts in seats, but to find people like you on stage and in the seats around you. It was the perfect way to sum up the Ford&#8217;s mission to reflect the diverse cultures of LA County. And, it was memorable!</p>

<figure class="required"> 
<div class="fig" data-sizes="fallback" data-minWidth="260" data-minHeight="236"><img src="http://blog.studiofuse.biz/wp-content/uploads/2013/08/Ford-logo-260x236.png" alt="Ford Theatres final logo" width="260" height="236" /></div>
</figure>

<figure class="required"> 
<div class="fig" data-sizes="fallback" data-minWidth="260" data-minHeight="150"><img src="http://blog.studiofuse.biz/wp-content/uploads/2013/08/Ford-icons-260x150.png" alt="Ford Theatres icons" width="260" height="150" /></div>
</figure>


<p>With a new look, clear message, and a small stockpile of carefully selected audience and performance images; we were poised for implementation. We designed a system of icons to reflect the look of the logo and a variety of foundation materials including a pocket calendar, postcards, web ads, digital billboards, invites, programs and more that would act as a launching point for their new visual dialogue. All materials were tied together with consistent placement of the new logo, all new typography guidelines, and a bold color palette that used the new Ford green as its base. So far the identity is hit! Staff, artists and audiences are enthusiastically embracing it and we&#8217;re excited to see how it continues to evolve.</p>



<figure class="required zoomable"> 
<div class="fig" data-sizes="single fallback" data-minWidth="260" data-minHeight="215"><img src="http://blog.studiofuse.biz/wp-content/uploads/2013/08/Ford_invite-260x215.jpg" alt="Ford Gala invitation" width="260" height="215" /></div>
<div class="fig"  data-sizes="double" data-minWidth="545" data-minHeight="450"><img data-src="http://blog.studiofuse.biz/wp-content/uploads/2013/08/Ford_invite-545x450.jpg" alt="Ford Gala invitation" width="545" height="450" /></div>
<div class="fig"  data-sizes="lightbox" data-minWidth="800" data-minHeight="661"><img data-src="http://blog.studiofuse.biz/wp-content/uploads/2013/08/Ford_invite-800x661.jpg" alt="Ford Gala invitation" width="800" height="661" /></div>
</figure>

<figure class="required zoomable"> 
<div class="fig" data-sizes="single fallback" data-minWidth="260" data-minHeight="215"><img src="http://blog.studiofuse.biz/wp-content/uploads/2013/08/Ford_invite-2-260x215.jpg" alt="Ford Gala invitation" width="260" height="215" /></div>
<div class="fig"  data-sizes="double" data-minWidth="545" data-minHeight="450"><img data-src="http://blog.studiofuse.biz/wp-content/uploads/2013/08/Ford_invite-2-545x450.jpg" alt="Ford Gala invitation" width="545" height="450" /></div>
<div class="fig"  data-sizes="lightbox" data-minWidth="800" data-minHeight="661"><img data-src="http://blog.studiofuse.biz/wp-content/uploads/2013/08/Ford_invite-2-800x661.jpg" alt="Ford Gala invitation" width="800" height="661" /></div>
</figure>

<figure class="required zoomable"> 
<div class="fig" data-sizes="single fallback" data-minWidth="260" data-minHeight="215"><img src="http://blog.studiofuse.biz/wp-content/uploads/2013/08/Ford-staff-260x215.jpg" alt="Ford Theatres Staff" width="260" height="215" /></div>
<div class="fig"  data-sizes="double" data-minWidth="545" data-minHeight="450"><img data-src="http://blog.studiofuse.biz/wp-content/uploads/2013/08/Ford-staff-545x450.jpg" alt="Ford Theatres Staff" width="545" height="450" /></div>
</figure>
(can include a grouping of images (see folder for options) one of which should be the cover of the pocket calendar that I don&#8217;t have)

<p>Learn more about Ford Theatres <a href="http://www.fordtheatres.org" target="_blank">here</a>. <a class="sig" href="http://twitter.com/#!/jennfuse" title="Tweet @jennfuse" target="_blank">@jennfuse</a></p>]]></content:encoded>
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		<title>Bolshoi&#8217;s Swan Lake at the Music Center</title>
		<link>http://blog.studiofuse.biz/bolshois-swan-lake-at-the-music-center/</link>
		<comments>http://blog.studiofuse.biz/bolshois-swan-lake-at-the-music-center/#comments</comments>
		<pubDate>Thu, 07 Jun 2012 18:38:25 +0000</pubDate>
		<dc:creator><![CDATA[Jenn]]></dc:creator>
				<category><![CDATA[Culture]]></category>
		<category><![CDATA[client]]></category>
		<category><![CDATA[dance]]></category>
		<category><![CDATA[The Music Center]]></category>

		<guid isPermaLink="false">http://blog.studiofuse.biz/?p=2093</guid>
		<description><![CDATA[The Bolshoi Ballet returns to the Music Center this week with their production of Swan &#8230; <a href="http://blog.studiofuse.biz/bolshois-swan-lake-at-the-music-center/"><br/>Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
				<content:encoded><![CDATA[<p class="first">The Bolshoi Ballet returns to the Music Center this week with their production of <em>Swan Lake</em>. This will be their first time on the Chandler stage since 2000.</p>

<p>Even if you&#8217;re not a bunhead or a balletphile, this is one to see. A familiar story yes, remounted time and time again and even Hollywood-ized in <em>Black Swan</em>, Yuri Grigorovich&#8217;s <em>Swan Lake</em> (revised from Marius Petipa&#8217;s choreography) is THE <em>Swan Lake</em> to see. The Bolshoi is unmatched in technical precision and performance quality and the sets and costumes are a testament to Russian elegance. Of course, I&#8217;d expect nothing less from a company with more than 200 years under their belt. <a class="sig" href="http://twitter.com/#!/jennfuse" title="Tweet @jennfuse" target="_blank">@jennfuse</a></p>

<figure class="required">
<div data-sizes="fallback" class="fig info-box">
<p class="first" style="padding-bottom:0 !important">June 7–June 10<br/><span class="caps-line">Dorothy Chandler Pavilion</span></p><hr/><p class="first">Tickets: $34–$125&nbsp;&nbsp;|&nbsp;&nbsp;<a href="http://www.musiccenter.org/events/dance_1112_bolshoi.html" title="Swan Lake"  alt="Swan Lake" target="_blank">More Info</a></p>
</div>

<div data-sizes="single" data-minWidth="260" data-minHeight="130" class="fig info-box">
<dl class="table-display">
<dt>Thursday</dt><dd class="date">June 7</dd><dd class="time">7:30 pm</dd>
<dt>Saturday</dt><dd class="date">June 8</dd><dd class="time">7:30 pm</dd>
<dt>Friday</dt><dd class="date">June 9</dd><dd class="time">2:00 pm</dd>
<dt>Saturday</dt><dd class="date">June 9</dd><dd class="time">7:30 pm</dd>
<dt>Saturday</dt><dd class="date">June 10</dd><dd class="time">2:00 pm</dd>
</dl>
<span class="caps-line">Dorothy Chandler Pavilion</span></p>
<hr/>
<p class="first">Tickets: $34–$125&nbsp;&nbsp;|&nbsp;&nbsp;<a href="http://www.musiccenter.org/events/dance_1112_bolshoi.html" title="Swan Lake"  alt="Swan Lake" target="_blank">More Info</a></p>
</div>
</figure>

<figure class="zoomable">
<div class="fig alignleft"  data-sizes="single-200" data-minWidth="200" data-minHeight="153"><img src="http://blog.studiofuse.biz/wp-content/uploads/2012/06/Swan-Lake-260.jpg" alt="Anna Nikulina" title="Anna Nikulina" width="199" height="153" /></div>
<div class="fig"  data-sizes="single fallback" data-minWidth="260" data-minHeight="150"><img src="http://blog.studiofuse.biz/wp-content/uploads/2012/06/Swan-Lake-260.jpg" alt="Maria Alexandrova as Odette" title="Maria Alexandrova as Odette" width="260" height="200" /><p class="caption-1">Anna Nikulina</p></div>
<div class="fig"  data-sizes="double" data-minWidth="545" data-minHeight="400"><img src="http://blog.studiofuse.biz/wp-content/uploads/2012/06/Swan-Lake-545.jpg" alt="Maria Alexandrova as Odette" title="Maria Alexandrova as Odette" width="545" height="428" /><p class="caption-1">Anna Nikulina</p></div>
</figure>

<figure>
<div data-sizes="pullquote-680-2" data-minWidth="545" data-minHeight="75" style="height:75px;width:545px">
<h3 class="pq2" style="margin-bottom:0">&#8220;[Swan Lake is about] internal conflicts between ideal love, reality and the imperfections of human nature.&#8221;</h3>
<p class="pq2" style="margin-bottom:0">–Sergei Filin, Bolshoi Ballet Artistic Director</p>
</div>
</figure>

</article>
<article data-grids="gallery">

<figure class="required zoomable"> 

<div class="fig aligncenter"  data-sizes="single-200" data-minWidth="260" data-minHeight="153"><img src="http://blog.studiofuse.biz/wp-content/uploads/2012/06/Maria-Alexandrova-as-Odette-260.jpg" alt="Swan Lake" title="Photo by Damir Yusupov" width="195" height="153"/></div>

<div class="fig"  data-sizes="single-320" data-minWidth="260" data-minHeight="200"><img data-src="http://blog.studiofuse.biz/wp-content/uploads/2012/06/Maria-Alexandrova-as-Odette-260.jpg" alt="Swan Lake" title="Swan Lake" width="260" height="204"/>
<p class="caption-1">  Photo by Damir Yusupov</p></div>

<div class="fig"  data-sizes="single" data-minWidth="260" data-minHeight="200"><img data-src="http://blog.studiofuse.biz/wp-content/uploads/2012/06/Maria-Alexandrova-as-Odette-260.jpg" alt="Swan Lake" title="Swan Lake" width="260" height="204"/>
<p class="caption-1">  Photo by Damir Yusupov</p></div>

<div class="fig"  data-sizes="double-520" data-minWidth="545" data-minHeight="300"><img data-src="http://blog.studiofuse.biz/wp-content/uploads/2012/06/Maria-Alexandrova-as-Odette-545-2.jpg" alt="Swan Lake" title="Swan Lake" width="545" height="335"/>
<p class="caption-1">  Maria Alexandrova as Odette. Photo by Damir Yusupov</p></div>

<div class="fig"  data-sizes="double-560" data-minWidth="545" data-minHeight="400"><img data-src="http://blog.studiofuse.biz/wp-content/uploads/2012/06/Maria-Alexandrova-as-Odette-545.jpg" alt="Swan Lake" title="Swan Lake" width="545" height="428"/>
<p class="caption-1">Maria Alexandrova as Odette. Photo by Damir Yusupov</p></div>

<div class="fig" data-sizes="triple-680" data-minWidth="830" data-minHeight="525"><img data-src="http://blog.studiofuse.biz/wp-content/uploads/2012/06/Maria-Alexandrova-as-Odette-830-2.jpg" alt="Swan Lake" title="Swan Lake" width="830" height="548" />
<p class="caption-1">  Maria Alexandrova as Odette. Photo by Damir Yusupov</p></div>

<div class="fig" data-sizes="triple-800" data-minWidth="830" data-minHeight="675"><img src="http://blog.studiofuse.biz/wp-content/uploads/2012/06/Maria-Alexandrova-as-Odette-830.jpg" alt="Swan Lake" title="Swan Lake" width="830" height="668" />
<p class="caption-1">Maria Alexandrova as Odette. Photo by Damir Yusupov</p></div>
</figure>]]></content:encoded>
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		<title>My Secret Double-life</title>
		<link>http://blog.studiofuse.biz/my-secret-double-life/</link>
		<comments>http://blog.studiofuse.biz/my-secret-double-life/#comments</comments>
		<pubDate>Fri, 01 Jun 2012 01:27:55 +0000</pubDate>
		<dc:creator><![CDATA[Jenn]]></dc:creator>
				<category><![CDATA[Culture]]></category>
		<category><![CDATA[arts]]></category>
		<category><![CDATA[costumes]]></category>
		<category><![CDATA[dance]]></category>

		<guid isPermaLink="false">http://blog.studiofuse.biz/?p=1866</guid>
		<description><![CDATA[I&#8217;ve been moonlighting for years, as a dancer. Get your minds out of the gutter. &#8230; <a href="http://blog.studiofuse.biz/my-secret-double-life/"><br/>Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
				<content:encoded><![CDATA[<p class="first">I&#8217;ve been moonlighting for years, as a dancer.
Get your minds out of the gutter. The economy&#8217;s had its ups and downs, but it&#8217;s not that bad. It&#8217;s modern dance people…&#8220;art&#8221;.</p>

<p>Several years ago I decided I needed more balance in my life. Now, people seek balance in a variety of ways; running a design studio and working as a professional dancer and executive director of a dance company on the side is probably not one of them. It may seem nuts to some of you, but it makes perfect sense to me. I&#8217;m a designer incapable of sitting still—dance is essentially &#8220;designed movement&#8221;…it&#8217;s kind of perfect.</p>

<p>Plus, my history with dance (and fine art too) happens to be why I got into design for the arts in the first place—to draw audiences to support the things I love. It never ceases to surprise me how often I get to tie theses two sides of my life together. From client work for <a href="http://www.musiccenter.org/events/dance.html" title="Dance at the Music Center" target="_blank">Dance at the Music Center</a>, where my knowledge of dance technique is the best tool in the box for art directing a photo shoot, to using my design skills to build an identity, costume dancers and market my dance company.</p>

<p>For the past few months my evenings and weekends have been dedicated to Nancy Evans Dance Theatre, the aforementioned &#8220;my dance company&#8221;. We&#8217;ve been busy building new work, and rehearsing, rehearsing, (and have I mentioned rehearsing?) for our <a href="http://www.brownpapertickets.com/event/244252" title="NEDT's Vigil" target="_blank">annual show</a> that opens this Friday, June 1st at Porticoes Theatre in Pasadena—a brand new performing arts venue we&#8217;re pleased to share with other local performing artists Arroyo Repertory Theatre and Pacific Opera Project. We&#8217;ll be presenting pieces from our repertory as well as premieres of five new pieces, the highlight being &#8220;Vigil&#8221;, a dance drama from NEDT&#8217;s Artistic Director, Nancy Evans Doede, that centers around the complex web of attachment between a death row inmate, his family, the family of his victim, and between the families themselves. Ok, it&#8217;s not a happy-go-lucky romp (we do have those in the show too), but it&#8217;s a stunning work that you can&#8217;t help connecting to regardless of how you feel about capital punishment. <a class="sig" href="http://twitter.com/#!/jennfuse" title="Tweet @jennfuse" target="_blank">@jennfuse</a></p>

<div class="fig info-box keeptogether">
<dl class="table-display">
<dt>Friday</dt><dd>June 1 <span style="color:#777;font-size:14px">(GALA)</span></dd><dt>Saturday</dt><dd>June 2</dd><dt>Friday</dt><dd>June 8 <span style="color:#777;font-size:14px">(Q&#038;A follows)</span></dd><dt>Saturday</dt><dd>June 9</dd></dl><em>All performances at 8 PM</em><br/><span class="caps-line">Porticoes Theatre</span></p><hr/><p class="first">Tickets: $15–$90&nbsp;&nbsp;|&nbsp;&nbsp;<a href="http://www.brownpapertickets.com/event/244252" title="NEDT tickets"  alt="NEDT tickets" target="_blank">Buy here</a>
</div>

<figure class="required zoomable"> 
<div class="fig aligncenter" data-sizes="single-vert fallback" data-minWidth="260" data-minHeight="200"><img src="http://blog.studiofuse.biz/wp-content/uploads/2012/05/NEDT-Vigil-Jenn_Scot-260.jpg" alt="NEDT&#039;s Vigil with dancers Jenn and Scott" title="NEDT&#039;s Vigil with dancers Jenn and Scott" width="237" height="273" /></div>
<div class="fig" data-sizes="single" data-minWidth="260" data-minHeight="300"><img src="http://blog.studiofuse.biz/wp-content/uploads/2012/05/NEDT-Vigil-Jenn_Scot-260.jpg" alt="NEDT&#039;s Vigil with dancers Jenn and Scott" title="NEDT&#039;s Vigil with dancers Jenn and Scott" width="260" height="300" /></div>
<div class="fig"  data-sizes="double" data-minWidth="545" data-minHeight="675"><img data-src="http://blog.studiofuse.biz/wp-content/uploads/2012/06/NEDT-Vigil-Jenn_Scot-545.jpg" alt="NEDT&#039;s Vigil with dancers Jenn and Scott" title="NEDT&#039;s Vigil with dancers Jenn and Scott" width="545" height="693" /></div>
</figure>

<figure class="required zoomable">  
<div class="fig" data-sizes="single-vert fallback" data-minWidth="260" data-minHeight="200"><img src="http://blog.studiofuse.biz/wp-content/uploads/2012/06/Costume_sketches-260-2.jpg" alt="Costume sketches by Jenn Logan" title="Costume sketches by Jenn Logan" width="260" height="273" /></div>
<div class="fig" data-sizes="single" data-minWidth="260" data-minHeight="275"><img src="http://blog.studiofuse.biz/wp-content/uploads/2012/06/Costume_sketches-260-2.jpg" alt="Costume sketches by Jenn Logan" title="Costume sketches by Jenn Logan" width="260" height="275" /></div>
<div class="fig"  data-sizes="double" data-minWidth="545" data-minHeight="675"><img data-src="http://blog.studiofuse.biz/wp-content/uploads/2012/06/Costume_sketches-545.jpg" alt="Costume sketches by Jenn Logan" title="Costume sketches by Jenn Logan" width="545" height="675" /></div>
</figure>]]></content:encoded>
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		<title>What&#8217;s in an Office Space?</title>
		<link>http://blog.studiofuse.biz/whats-in-an-office-space/</link>
		<comments>http://blog.studiofuse.biz/whats-in-an-office-space/#comments</comments>
		<pubDate>Fri, 18 May 2012 05:17:38 +0000</pubDate>
		<dc:creator><![CDATA[Jenn]]></dc:creator>
				<category><![CDATA[Aside]]></category>

		<guid isPermaLink="false">http://blog.studiofuse.biz/?p=1278</guid>
		<description><![CDATA[A few months back we packed up the studio and moved a whopping .6 miles &#8230; <a href="http://blog.studiofuse.biz/whats-in-an-office-space/"><br/>Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
				<content:encoded><![CDATA[<p class="first">A few months back we packed up the studio and moved a whopping .6 miles south to our new Pasadena home. We&#8217;ve taken residence in a few places over the years—all of them pretty cool (if you subtract the undesirable characters, beer smell &#038; eroding walls)—but none were ever designed with our needs in mind, or really &#8220;designed&#8221; at all. This move gave us the opportunity to really think about what makes an office a place you want to spend 8+ hours a day, a place where creativity can flourish, and one you actually want your clients to visit.</p>

<p>Now I&#8217;m a good designer when it comes to things like conceptual thinking or composing the printed page. Space-planning however is a muscle I inherited from my Dad, but have yet to develop. Thankfully Dad, Richard Logan, being a recent retiree had a little  time on his hands to devote to making the new office look and function great with smart design, limited budget, lots of sweat… and just a few expletives.</p>

<p>Who better to talk about the process than the designer/builder himself….</p>

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<div class="fig" data-sizes="single fallback" data-minWidth="260" data-minHeight="250"><img src="http://blog.studiofuse.biz/wp-content/uploads/2012/05/Jennifer-and-Dad-260.jpg" alt="Jenn and Dad, Richard Work on the New Studio" title="Jennifer-and-Dad-260" width="260" height="250" /></div>
<div class="fig"  data-sizes="double" data-minWidth="545" data-minHeight="525"><img data-src="http://blog.studiofuse.biz/wp-content/uploads/2012/05/Jennifer-and-Dad-545.jpg" alt="Jenn and Dad, Richard Work on the New Studio" title="Jennifer-and-Dad-545" width="545" height="525" /></div>
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		<title>Gymnastics of the Soul</title>
		<link>http://blog.studiofuse.biz/gymnastics-of-the-soul/</link>
		<comments>http://blog.studiofuse.biz/gymnastics-of-the-soul/#comments</comments>
		<pubDate>Thu, 08 Mar 2012 03:14:04 +0000</pubDate>
		<dc:creator><![CDATA[Jenn]]></dc:creator>
				<category><![CDATA[Sidetracked]]></category>
		<category><![CDATA[client]]></category>
		<category><![CDATA[photography]]></category>
		<category><![CDATA[science]]></category>

		<guid isPermaLink="false">http://blog.studiofuse.biz/?p=804</guid>
		<description><![CDATA[Project research always turns up some interesting finds, but this one was a bit grotesque. &#8230; <a href="http://blog.studiofuse.biz/gymnastics-of-the-soul/"><br/>Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
				<content:encoded><![CDATA[<p class="first">Project research always turns up some interesting finds, but this one was a bit grotesque. I was hunting for facial expressions to inspire a new take on comedy tragedy masks. No I&#8217;m not designing a trite theatre icon… little trust here people. It&#8217;s for an upcoming <a href="https://www.facebook.com/pages/Studio-Fuse/105726749401" title="First Fridays" target="_blank">First Fridays</a> at the Natural History Museum. A little bizarre, but if you&#8217;ve seen the preceding creative in the campaign the idea won&#8217;t seem quite so odd. </p>
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<p>Anyway, I got completely sucked into <a href="http://en.wikipedia.org/wiki/Duchenne_de_Boulogne" target="_blank">Guillaume Duchenne&#8217;s electrophysiolgy research</a> from the 1840&#8242;s. He believed that expressions were the gateway to the human soul, and that the way muscles work to create them could be codified. How you ask? Localized faradization — he electrocuted people. Using electricity he was able to map the muscle groups used to form different expressions and capture the results with photography (new at the time). Documentation of his torture…I mean work are in Duchenne de Boulogne’s <a href="http://www.archive.org/details/mcanismedelaphy00duchgoog" target="_blank"><em>Le Mécanisme de la Physionomie Humaine</em></a> (ca 1876). See images from the index <a href="http://www.scott-eaton.com/duchennes-facial-expression-index-pages" target="_blank">here</a>. <a class="sig" href="http://twitter.com/#!/jennfuse" title="Tweet @jennfuse" target="_blank">@jennfuse</a></p>

<figure class="required zoomable"> 
<div class="fig" data-sizes="single fallback" data-minWidth="260" data-minHeight="237"><img src="http://blog.studiofuse.biz/wp-content/uploads/2012/03/duchenne-1_4.jpg" alt="Duchenne-4" width="260" height="162" /><p class="caption-4"> It&#8217;s been said that at least one of Duchenne&#8217;s patients (the man pictured above) had no feeling in his face so the procedure was painless. What about the rest of them? Ouch.</p></div>

<div class="fig"  data-sizes="double" data-minWidth="545" data-minHeight="355"><img data-src="http://blog.studiofuse.biz/wp-content/uploads/2012/03/duchenne-1_4.jpg" alt="Duchenne-4" width="545" height="330" /><p class="caption-2"> It&#8217;s been said that at least one of Duchenne&#8217;s patients (the man pictured above) had no feeling in his face so the procedure was painless. What about the rest of them? Ouch.</p></div>

<div class="fig"  data-sizes="triple" data-minWidth="830" data-minHeight="528"><img data-src="http://blog.studiofuse.biz/wp-content/uploads/2012/03/duchenne-1_4.jpg" alt="Duchenne-1_4" width="830" height="503" />
<p class="caption-1"> It&#8217;s been said that at least one of Duchenne&#8217;s patients (the man pictured above) had no feeling in his face so the procedure was painless. What about the rest of them? Ouch.</p></div>
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<figure class="required zoomable"> 
<div class="fig" data-sizes="single fallback" data-minWidth="260" data-minHeight="310"><img src="http://blog.studiofuse.biz/wp-content/uploads/2012/03/duchenne-2-sml.jpg" alt="Duchenne-2" width="260" height="310" /></div>
<div class="fig"  data-sizes="double" data-minWidth="545" data-minHeight="680"><img data-src="http://blog.studiofuse.biz/wp-content/uploads/2012/03/duchenne-2.jpg" alt="Duchenne-2" width="545" height="680" /></div>
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